Don't worry...That Don’t Involve Selling to Your Aunt Susan (Again)
Imaging, you're sitting at home in your
comfiest pajamas, sipping coffee from a mug that says “CEO,” trying to run a
full-blown empire from your living room — while your neighbour thinks you’re
“just on the laptop all day.”😒
Whether
you’re selling digital products, coaching, crafts, candles, or something spicy
like “virtual decluttering,” the biggest challenge is NOT having a
billion-dollar budget for marketing like Coca-Cola.
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Fig. 1 Marketing Strategy for Home based Businesses |
Let
me tell you, You don’t need one.
Because, I am going give you The 7 genius (and
mostly free) marketing techniques that actually work for promoting your
home-based business — without begging your family to share your posts or
sacrificing your soul to the Instagram algorithm gods.
🥇
1. Be the Mayor of Your Niche (Without Leaving Your Couch)
Digitally,
show up everywhere your ideal audience is — but like, in a cool,
non-creepy way.
What
means is, You
don’t need a billboard. You need to own your niche like Beyoncé owns the stage.
That
means joining Facebook groups, Reddit threads, online forums, and group chats
where your people hang out.
Let’s
say you sell handmade dog bandanas.
➡
Don’t just post on your page.
➡
Jump into dog-lover Facebook groups and casually drop photos.
➡
Answer questions. Be helpful. Don’t be salesy. Be the fun dog bandana guru
everyone loves.
Eventually,
someone says:
"OMG, where’d you get that bandana?"
And
boom — you drop your shop link like a mic.
How
you can Make it doable:
- Join
5 relevant Facebook or Reddit groups.
- Comment
3 times a week with value, humor, or helpfulness.
- Share
a behind-the-scenes pic every Friday. Call it “Fluffy Fridays.”
Cost:
$0
Vibes:
Generous marketing angel 🪽
ROI:
High trust = high conversions.
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Fig. 2 Social Media Marketing Tools |
🥈
2. Start a Micro-Influencer Movement (Starring YOU)
This
is becoming
your own brand ambassador. If you’ve got a face, a voice, or at least two
thumbs — congrats, you’re hired.
Let’s
not wait for influencers to notice your brand. BE the influencer.
Start
creating content like you're the next big deal — because you are.
Think:
- TikToks
showing how your product works
- Reels
with “a day in the life of a home biz boss”
- Funny
before/after posts
- “What
I thought running a business would look like vs. reality” (cue cat walking
on your keyboard)
Trust
me, It works because, people love people. Not perfect
ads.
They
want to see YOU using what you sell, being goofy, being real, being fabulous.
How
you can Make it doable:
- Pick
one platform, I recommend IG or TikTok.
- Record
short, 15–30 second videos showing your product/service in use.
- Use
trending sounds. Add a little sass.
Cost:
Free 99%
Vibes:
Main character energy
ROI:
People follow YOU, not just your offer
Do you want a habit to Get more things Done as Business Owner?
Read This - 10 Productive Habits Every Business Person Should Steal
![]() |
Fig. 3 Marketing Content Creation |
🥉 3. Bribe People with Free Value (A.K.A. Content Marketing)
Here you give people so much value
they forget you’re selling anything.
Blog
posts, email tips, funny tutorials, “how-to” videos — this is your digital
bait.
Example:
- If
you’re a home-based fitness coach, post “5 Lazy Girl Workouts You Can Do
Without Standing Up.”
- If
you sell candles, post “Which Candle Scent Matches Your Inner Drama
Queen?”
Give
people a laugh, a tip, and a taste of your brilliance. Then slide into the
sales pitch like a polite ninja.
How
you can Make it doable:
- Start
a blog (hello, SEO).
- Use
Canva to make cute, free downloads (checklists, planners, guides).
- Share
tips on social and invite people to join your email list for more.
Cost:
Mostly free (just your time and charm)
Vibes:
“I got you, bestie”
ROI:
Builds long-term trust + loyal audience
🏅
4. Turn Your Testimonials into Tiny Salespeople
Now, let your happy customers do the talking.
There
is NOTHING more powerful than someone else saying,
“This
changed my life,”
“This
candle made my husband romantic again,” or
“This
course helped me organize my sock drawer AND my emotions.”
Don’t
foget to ask for feedback. Screenshot every DM that sounds positive.
Turn
those words into social media posts, homepage banners, Instagram stories,
Pinterest pins, billboards (okay, maybe not that last one).
Better
yet — turn it into a “customer spotlight series.”
Feature
real humans with real results. People LOVE seeing themselves on other people’s
platforms. It makes them feel like Beyoncé at the Met Gala.
How
you can Make it doable:
- Ask:
“Hey! Can I share your feedback on my page?”
- Create
a simple Canva template to post quotes.
- Bonus:
Offer a discount code for anyone who sends you a video testimonial.
Cost:
$0, just good vibes and gratitude
Vibes:
Social proof on steroids
ROI: Sales without sleaze
Do you want a habit to Get more things Done as Business Owner?
Read This - 10 Productive Habits Every Business Person Should Steal
![]() |
Fig. 4 Story Telling Method |
🎖
5. The “Spill the Tea” Story Method
Can you tell stories? So, tell it, The more awkward, funny,
relatable, or heartwarming — the better.
Your
audience is bored of being sold to. What they want? A story.
Tell
them:
- Why
you started your biz
- The
biggest mistake you made
- That
time you launched to crickets
- How
you made your first sale (and screamed like you won the lottery)
Remember,
people relate to your journey, not just your product.
How
you can Make it doable:
- Write
out 5 personal stories related to your business journey.
- Post
one per week.
- End
every story with a subtle CTA (call to action), like:
“P.S.
I now help other business owners avoid the challenge I face. DM me ‘help!’ and
I’ll send you a free guide.”
Cost:
Only your honesty and courage
Vibes:
Authentic queen/king behavior
ROI:
Emotion connects = conversion kicks in
🧵
6. Tap into Collabs Like a Networking Ninja
You can partner with other home-based businesses
and grow together.
Don’t
compete — connect.
Find
people in your niche or aligned spaces and do:
- Instagram
Story takeovers
- Joint
giveaways
- Guest
blog swaps
- “Go
live together” chats
- Bundle
your products/services for double value
For
exanple:
You sell natural skincare. Someone else sells handmade soap.
💡
Partner up for a “Glow-Up Bundle” and cross-promote.
Your
audience meets theirs. Theirs meets yours. Boom — double exposure. No money
needed. Just good vibes and good WiFi.
How
you can Make it doable:
- DM
5 similar-sized brands you admire.
- Propose
something fun and mutually beneficial.
- Keep
it short, sweet, and clear.
Cost:
Zero. Nada. Just a DM and maybe some emojis.
Vibes:
Generous, strategic genius
ROI:
Instant audience expansion
![]() |
Fig 5 Selling without trying to Sell |
🪄
7. Master the Art of the “Soft Sell”
Sell
without sounding like you’re selling.
The
trick is:
Create content that makes people say: “Wow, I need this in my life,”
...without even realizing it was a sales pitch.
Examples:
- 5
things I use every day as a home business owner→
put your product at #3
- Here’s
how I saved 3 hours using this tool I made (free link below)
- POV:
You finally find the candle that smells like rich aunt energy 💅
You’re
planting seeds, not pressuring anyone to “Buy now before I cry.”
How
you can Make it doable:
- Try
the 80/20 rule: 80% valuable/fun/educational content, 20% selling
- Make
your captions conversational
- Use
humor, storytelling, and personality
Cost:
Free, minus ego
Vibes:
Chill expert friend energy
ROI:
Customers who feel excited, not cornered
![]() |
Fig 6 Home Based Business |
🧁 In Conclusion: Your Pajamas Don’t Make You Less Professional
You
don’t need a marketing degree.
You don’t need a $5,000 funnel.
You don’t need to dance on TikTok (unless you want to).
You just need:
- A
voice that feels human
- A
product or service that solves real problems
- Consistency
…not perfection
- A
dash of humor
- And
a strong belief that this business you're building matters
Because it does.
People
need what you offer. They just need to see it.
Now
go out there, market like a creative ninja, and let your brand shine brighter
than any lights.
Do you want a habit to Get more things Done as Business Owner?
Read This - 10 Productive Habits Every Business Person Should Steal
Thank you for reading.
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